Nice article. If you’re interested, I just wrote a book on how brands live in the unconscious mind — it hits on many of the things you mention here. Check it out: https://www.amazon.com/Brand-Seduction-Neuroscience-Marketers-Memorable/dp/1632650134?ie=UTF8&qid=1449586072&ref_=sr_1_1&s=books&sr=1-1