I’m launching a new brand. Here’s my journey.
Here we go. The start of a new adventure.
As a brand strategist, I’ve always worked on other people’s brands. I put my time and energy into improving their brand identity, messaging, design, innovation, and more.
Now it’s my turn.
I’m leaving the consulting world (mostly) behind, and creating my own brand from scratch.
It’s probably crazy. And I couldn’t be more excited.
I’m going to share my journey here so that others can learn from it. Whether that’s established entrepreneurs or aspiring ones, marketers from big brands or startups, I hope you’ll follow along and learn with me.
I’ll be writing about each facet of the business — from the idea, naming, and branding, to fundraising, production, marketing, and distribution. I want to keep it practical, so you can apply what I’ve learned to whatever contribution you are looking to make.
I’m sure there will be ups and downs, but that’s what a journey is for.
If you have specific areas you’d like me to cover, let me know in the comments.
Here we go.
